New legislation in New York allows the Office of Cannabis Management (OCM) to issue permits for Cannabis Showcase Events at various “pop-up” locations, including farmers’ markets. This law was signed recently and aims to support the cannabis industry by facilitating direct consumer engagement.
The bill, known as A418/S818, was championed by Assemblymember Donna Lupardo and Senator Michelle Hinchey. It builds upon a previous successful initiative called the Cannabis Growers Showcase (CSG), which ended on January 1, 2024. The CSG program had effectively brought together cultivators, processors, and retailers, enhancing consumer education and interaction.
With the new legislation, the OCM can issue permits valid for up to 14 days. However, retailers must collaborate with at least one grower and one processor to qualify for a permit. This requirement is designed to benefit all components of the cannabis supply chain.
Although the bill is now law, the OCM must complete a regulatory process before permits can be issued. This includes drafting new regulations, obtaining approval from the Cannabis Control Board, and allowing for public comment periods.
Assemblymember Lupardo expressed her satisfaction with the new law, stating that it establishes a permanent process for Cannabis Showcase Event permits. She emphasized that this will open up market opportunities for smaller farmers and processors, helping them expand their consumer base. She hopes the regulatory process will be completed swiftly, enabling permits to be issued in the summer.
Senator Hinchey highlighted the positive impact of the Cannabis Growers Showcase on New York farmers, noting that the events have provided crucial opportunities to sell directly in the legal cannabis market. She expressed optimism that the OCM would expedite the permit reauthorization process, allowing these beneficial events to continue.
