Snoop Dogg continues to grow his cannabis business by launching a new direct-to-consumer hemp sales platform called TryDeathRow.com, associated with his Death Row Records label. This site debuted on Father’s Day and celebrated with a buy-one-get-one-free promotion and free shipping on orders exceeding $100.
The product line features THCA flower and pre-rolls that Snoop personally selects. These products comply with federal regulations, containing less than 0.3% delta-9 THC, allowing sales in states where recreational cannabis is not yet legalized. Snoop remarked that TryDeathRow.com embodies the brand’s authenticity and cultural connection, stating, “This is the place cannabis was meant to live.”
Since acquiring Death Row Records in 2022, Snoop has utilized the brand’s heritage to merge music culture with cannabis. The new website offers a curated selection of hemp-derived products, including CBD and Delta-9 THC items, all carefully sourced to ensure high quality. The site promises no seeds, stems, or sticks—only premium flower. In addition to flower products, TryDeathRow.com plans to sell beverages, edibles, and other cannabis-related offerings.
This launch is the latest in Snoop’s expanding cannabis portfolio. Last December, he introduced the Smoke Weed Every Day (S.W.E.D.) brand, establishing another retail platform for hemp-derived cannabinoid products and smoking accessories. This platform also serves as a directory for S.W.E.D.’s physical locations, including a dispensary in Los Angeles and a coffeeshop in Amsterdam, announced last summer.
In February, Snoop unveiled Dogg Woods, a line of blunt wraps that he claims provide a slow, smooth burn, enhancing the flavor of various cannabis strains. Known for his long-standing relationship with cannabis, Snoop has openly discussed his consumption habits, reportedly smoking an estimated 81 blunts daily. He even employs a staff member to ensure that his smoking companions do not exceed their limits.
Snoop’s influence in the cannabis community remains strong, particularly as mainstream acceptance of the drug increases. He has taken on advocacy roles, calling for changes in cannabis policy within the NBA to allow players to use cannabis off the court for its medical benefits, emphasizing its potential to reduce reliance on opioids.
In 2015, Snoop launched another cannabis brand, Leafs By Snoop, in Colorado, further solidifying his status as a prominent figure in the cannabis industry. As his ventures continue, Snoop Dogg remains a leading voice in both music and cannabis culture.
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