Cannabis and hemp products, particularly intoxicating beverages, have surged in popularity across the United States since the 2018 Farm Bill legalized their use. However, the pace of regulation has not kept up with this rapid market expansion, leading to a chaotic environment in this emerging sector.
The Brewers Association (BA), which represents small and independent craft brewers, has taken a stance on the need for a structured regulatory framework for cannabis and intoxicating hemp products. They argue that current regulations are insufficient to ensure public safety and market stability. The organization emphasizes that lawmakers at both the federal and state levels should introduce clear regulations that protect consumers while facilitating commerce in these products.
Many members of the BA are already involved in the production, co-packing, and sale of cannabis and intoxicating hemp beverages. In response to this evolving market, the BA has developed guiding principles aimed at evaluating proposed legislation and regulations. These principles focus on ensuring safety, quality, and consistency in the market, addressing the complexities that come with introducing these products to consumers.
The BA’s efforts highlight the importance of collaboration with state brewers guilds to develop a regulatory landscape that supports both safety and economic opportunity. Such collaboration is essential as more brewers explore the production of cannabis-infused beverages, which present both opportunities for innovation and challenges in regulatory compliance.
As the cannabis and intoxicating hemp beverage market continues to grow, the call for a more structured regulatory approach becomes increasingly urgent. Clear guidelines and standards will not only protect consumers but also provide a foundation for the industry to thrive responsibly.
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