{"id":8193,"date":"2025-06-13T07:00:00","date_gmt":"2025-06-13T07:00:00","guid":{"rendered":"https:\/\/weedman.ai\/?p=8193"},"modified":"2025-06-12T22:02:49","modified_gmt":"2025-06-12T22:02:49","slug":"pokles-prodeje-piva-v-den-pamatky-zesnulych-na-pozadi-rustu-prodeje-konopi","status":"publish","type":"post","link":"https:\/\/weedman.ai\/cs\/novinky\/data\/2025\/06\/13\/pokles-prodeje-piva-v-den-pamatky-zesnulych-na-pozadi-rustu-prodeje-konopi\/","title":{"rendered":"Pokles prodeje piva na Den pam\u00e1tky ob\u011bt\u00ed v\u00e1lky na pozad\u00ed r\u016fstu prodeje konop\u00ed"},"content":{"rendered":"

V\u00edkend Memorial Day je v USA tradi\u010dn\u011b vrcholem prodeje piva, ale letos se objevily neuspokojiv\u00e9 \u00fadaje, kter\u00e9 vyvol\u00e1vaj\u00ed ot\u00e1zky ohledn\u011b vlivu konop\u00ed na v\u00fdb\u011br spot\u0159ebitel\u016f. Pr\u016fzkum spole\u010dnosti Goldman Sachs mezi p\u0159ibli\u017en\u011b 50 distributory alkoholu uk\u00e1zal, \u017ee prodej piva b\u011bhem sv\u00e1te\u010dn\u00edho v\u00edkendu zaostal za o\u010dek\u00e1v\u00e1n\u00edm. Nejv\u00fdrazn\u011bj\u0161\u00ed pokles zaznamenala spole\u010dnost Heineken, u n\u00ed\u017e 66% distributor\u016f hl\u00e1silo pokles prodeje oproti lo\u0148sk\u00e9mu roku. Meziro\u010dn\u00ed pokles zaznamenaly i dal\u0161\u00ed v\u00fdznamn\u00e9 zna\u010dky, jako Bud Light, Corona Extra a Miller Lite. Naopak zna\u010dk\u00e1m jako ABI, Pacifico a Twisted Tea se poda\u0159ilo dos\u00e1hnout m\u00edrn\u00e9ho r\u016fstu.<\/p>\n\n\n\n

K tomuto poklesu p\u0159isp\u011blo n\u011bkolik faktor\u016f. Spot\u0159ebu piva ovlivnila p\u0159etrv\u00e1vaj\u00edc\u00ed inflace, obavy z cel a posun spot\u0159ebitelsk\u00fdch preferenc\u00ed sm\u011brem k lihovin\u00e1m a sofistikovan\u011bj\u0161\u00edm n\u00e1poj\u016fm. Sn\u00ed\u017een\u00e1 spot\u0159eba alkoholu mezi mileni\u00e1ly a generac\u00ed Z se odr\u00e1\u017e\u00ed zejm\u00e9na v \u00fadaj\u00edch spole\u010dnosti Gallup, podle nich\u017e v letech 2021-2023 pilo alkohol pouze 62% osob ve v\u011bku 18 a\u017e 34 let, co\u017e je m\u00e9n\u011b ne\u017e p\u0159ed dv\u011bma desetilet\u00edmi, kdy jich bylo 72%.<\/p>\n\n\n\n

VKanad\u011b, kde je konop\u00ed pro dosp\u011bl\u00e9 leg\u00e1ln\u00ed od roku 2018, utrp\u011bl prodej piva tak\u00e9. Kanadsk\u00fd statistick\u00fd \u00fa\u0159ad ozn\u00e1mil, \u017ee v roce 2023\/24 do\u0161lo k poklesu objemu piva o 4,5%, co\u017e p\u0159edstavuje nejv\u011bt\u0161\u00ed ro\u010dn\u00ed pokles od po\u010d\u00e1tku z\u00e1znam\u016f v roce 1949. Konkr\u00e9tn\u00ed studie v Nov\u00e9m Skotsku nazna\u010dila pokles prodeje piva o 2,2% bezprost\u0159edn\u011b po legalizaci konop\u00ed, p\u0159i\u010dem\u017e n\u00e1sledn\u011b do\u0161lo k trval\u00e9mu poklesu prodeje. Pr\u016fzkum spole\u010dnosti Numerator citovan\u00fd Bernsteinem nav\u00edc zjistil, \u017ee 36% u\u017eivatel\u016f konop\u00ed konzumuje m\u00e9n\u011b alkoholu, p\u0159i\u010dem\u017e t\u00e9m\u011b\u0159 polovina z nich p\u0159iznala, \u017ee \u010d\u00e1st konzumace alkoholu nahradila konop\u00edm.<\/p>\n\n\n\n

U\u017eivatel\u00e9 konop\u00ed st\u00e1le \u010dast\u011bji vol\u00ed alternativy k pivu, co\u017e nazna\u010duje zm\u011bnu pitn\u00fdch n\u00e1vyk\u016f. Jon Taffer, moder\u00e1tor po\u0159adu \"Bar Rescue\", uvedl, \u017ee n\u00e1poje s obsahem konop\u00ed m\u011bn\u00ed pitn\u00fd re\u017eim v USA. poznamenal, \u017ee trh s CBD n\u00e1poji by m\u011bl do roku 2021 vzr\u016fst z $5,3 miliardy na $16 miliard do roku 2026.<\/p>\n\n\n\n

Konop\u00ed v\u0161ak nen\u00ed jedin\u00fdm faktorem, kter\u00fd ovliv\u0148uje prodej piva. Rostouc\u00ed pov\u011bdom\u00ed o zdrav\u00ed a trendy, jako je \"such\u00fd leden\", tla\u010d\u00ed spot\u0159ebitele k v\u00fdb\u011bru piv s ni\u017e\u0161\u00edm obsahem alkoholu nebo bez alkoholu. Krom\u011b toho ovliv\u0148uj\u00ed n\u00e1kupn\u00ed rozhodov\u00e1n\u00ed ekonomick\u00e9 tlaky, jako je inflace a napjat\u00e9 rozpo\u010dty dom\u00e1cnost\u00ed. Mlad\u0161\u00ed generace tak\u00e9 inovuj\u00ed mo\u017enosti nealkoholick\u00fdch n\u00e1poj\u016f, \u010d\u00edm\u017e m\u011bn\u00ed tradi\u010dn\u00ed kulturu pit\u00ed.<\/p>\n\n\n\n

Aby se zna\u010dky piva t\u011bmto zm\u011bn\u00e1m p\u0159izp\u016fsobily, budou mo\u017en\u00e1 muset diverzifikovat svou nab\u00eddku produkt\u016f, v\u010detn\u011b roz\u0161\u00ed\u0159en\u00ed nealkoholick\u00fdch \u0159ad a prozkoum\u00e1n\u00ed trh\u016f souvisej\u00edc\u00edch s konop\u00edm. Spole\u010dnosti Heineken a Constellation Brands za\u010daly podnikat strategick\u00e9 kroky t\u00edmto sm\u011brem, zat\u00edmco n\u011bkter\u00e9 \u0159emesln\u00e9 pivovary experimentuj\u00ed s pivy s p\u0159\u00eddavkem konop\u00ed. Konopn\u00e9 spole\u010dnosti jako Tilray za\u010daly z\u00edsk\u00e1vat \u0159emesln\u00e9 pivovary, aby vyu\u017eily distribu\u010dn\u00ed s\u00edt\u011b a p\u0159ipravily se na budouc\u00ed crossover produkty.<\/p>\n\n\n\n

P\u0159esto\u017ee konop\u00ed nen\u00ed jedinou p\u0159\u00ed\u010dinou poklesu prodeje piva, d\u016fkazy nazna\u010duj\u00ed, \u017ee zna\u010dn\u00fd po\u010det spot\u0159ebitel\u016f d\u00e1v\u00e1 p\u0159ednost konopn\u00fdm produkt\u016fm p\u0159ed pivem. Vzhledem k v\u00fdvoji obou odv\u011btv\u00ed budou m\u00edt pivn\u00ed zna\u010dky, kter\u00e9 p\u0159ijmou inovace a p\u0159izp\u016fsob\u00ed se m\u011bn\u00edc\u00edm se preferenc\u00edm spot\u0159ebitel\u016f, na trhu lep\u0161\u00ed vyhl\u00eddky.<\/p>","protected":false},"excerpt":{"rendered":"

V\u00edkend Memorial Day je tradi\u010dn\u011b vrcholem prodeje piva v USA, ale leto\u0161n\u00ed rok p\u0159inesl zklam\u00e1n\u00ed a zv\u00fd\u0161il...<\/p>","protected":false},"author":2,"featured_media":8292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102],"tags":[2455,2456,2056],"class_list":["post-8193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data","tag-beer-sales","tag-consumer-behavior","tag-market-trends"],"yoast_head":"\nBeer Sales Decline on Memorial Day Amid Cannabis Growth - WeedMan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weedman.ai\/cs\/novinky\/data\/2025\/06\/13\/pokles-prodeje-piva-v-den-pamatky-zesnulych-na-pozadi-rustu-prodeje-konopi\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beer Sales Decline on Memorial Day Amid Cannabis Growth - 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