BALTIMORE, June 24, 2025 – Rove, a leading cannabis brand recognized for its innovative products, has officially launched in Maryland, marking its entry into the 15th U.S. market. The brand is now among the top five cannabis companies on the East Coast based on combined revenue from vapes and pre-rolls.
Starting today, consumers in Maryland can find Rove’s Diamond Series and Classics Vapes in local dispensaries. These products will soon be joined by Rove’s Ice Packs, which are triple-infused pre-rolls known for their potency. Rove has experienced rapid growth in other markets, such as New Jersey, where it achieved over $3.3 million in retail sales within six months. The expansion into Maryland is part of Rove’s broader strategy to increase its national presence.
Founded in California, Rove has established itself as a benchmark for premium cannabis. The brand prides itself on creating high-quality, flavorful products backed by a dedicated in-house research and development team. One of Rove’s standout offerings is its Live Resin Diamond Vapes, which combine 99% pure THCA melted diamonds with Live Resin full-spectrum oil. This unique formulation results in a smooth vaping experience with substantial vapor production and high potency.
Rove’s initial product distribution in Maryland is facilitated through a partnership with Evermore, a Maryland-based cannabis brand. The collaboration aims to deliver Rove’s acclaimed products to several prominent dispensaries, including The Living Room, Chesacanna, Zen Leaf, Hi Tides, Rev, and Cannabist.
Among the popular strains available in Maryland are Skywalker OG, Watermelon Burst, Granddaddy Purp, Northern Lights, and the new 2025 strain Strawberry Cough, available in both Diamond Vape ready-to-use cartridges and reloads. Rove’s infused pre-rolls, Ice Packs, will be introduced shortly after the initial launch.
Rove President Paul Jacobson expressed gratitude for the positive reception from the East Coast cannabis community, stating, “It’s rewarding to see the region connect with our mission to deliver quality products. Growing up in the DMV area, I feel particularly proud to join Maryland’s forward-thinking market.”
Craig Schulman, CEO of Evermore, emphasized the importance of their partnership, noting, “By bringing Rove into Maryland, we cater to the demand for premium cannabis while aligning with our values of craftsmanship and community. Rove’s innovation complements our mission perfectly.”
Rove’s accomplishments include several prestigious awards, such as the High Times Cannabis Cup and recognition in the Best in Grass competition. The company has also been named a Top Cannabis Company to Work For by Cannabis Business Times, with co-founder Jo Jacobson featured in Inc.’s Female Founder 500. Recently, Rove’s Diamond Vapes received a Bronze Stevie Award for Product Innovation. As Rove continues to expand, its focus remains on delivering exceptional cannabis experiences to consumers.
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