As Arizona’s cannabis industry evolves, a diverse group of 22 influential leaders stands out, each bringing unique experiences and perspectives to the rapidly maturing market. The state legalized medical marijuana in 2010, followed by adult-use sales starting in January 2021, just ten weeks after voters approved legalization. This swift transition has fostered a competitive environment that demands adaptability and innovation.
Kirk Schmitz, vice president of operations at Grow Sciences, emphasizes the importance of teamwork, product quality, and cash management in navigating the industry’s challenges. His transition from biotech to cannabis in 2014 highlights the sector’s appeal to professionals from various backgrounds, including law, banking, and healthcare.
Susan Hwang, founder and CEO of BEST Dispensary, notes that the key to success in this evolving landscape lies in adaptability. She stresses the need for education, both for consumers and within businesses, to build trust and ensure long-term success. Resilience and strategic thinking are attributes that distinguish thriving companies from those that merely survive.
The following leaders are identified as pivotal figures in shaping the Arizona cannabis landscape for 2025: – Laura Bianchi, Bianchi & Brandt – Greta Brandt, The Flower Shop Dispensaries – Justin Brandt, Bianchi & Brandt – Demitri Downing, Marijuana Industry Trade Association (MITA) – Sara Gullickson, The Cannabis Business Advisors – Ryan Hermansky, Noble Herb Dispensary and Pure Edibles – Lori Hicks, Arizona Natural Concepts (ANC) Dispensary – Susan Hwang, BEST Dispensary – Josh Kesselman, RAW Rolling Papers & HBI – Raul Molina, Mint Cannabis – Michael O’Brien, Ponderosa Dispensaries – Lilach Power, Mazor Collective and Giving Tree Dispensary – Kim Prince, Proven Media – Sara Presler, Mohave Cannabis Co. and Arizona Dispensaries Association President – Marie Saloum, Green Pharms Dispensaries and Trap Culture Events – Kirk Schmitz, Grow Sciences – A.J. Sullins, High Grade USA – Fife Symington, Copperstate Farms and Sol Flower Dispensaries – George Thimsen, Timeless – Ann Torrez, Arizona Dispensaries Association – Jason Vedadi, Story Cannabis – Brian Warde, The Prime Leaf and Arizona Dispensaries Association Government Affairs.
The cannabis market in Arizona reached $1.1 billion in sales in 2024. This milestone reflects the industry’s maturation from its inception, where participants had no prior experience and learned the business together. The state has experienced robust growth, driven by a diverse array of investors and entrepreneurs entering the market.
As the cannabis landscape evolves, leaders are focusing on building efficient and sustainable business models. The introduction of home delivery for recreational marijuana in October 2024 is one example of how the market is expanding to enhance consumer access.
Despite the progress, the industry faces numerous challenges, including federal restrictions that complicate operations. Cannabis remains a Schedule 1 drug federally, preventing interstate sales and limiting access to banking services. Local businesses must operate under strict state regulations, which vary across the 23 states that have legalized cannabis for adult use.
In this competitive environment, leaders like Greta Brandt and Ann Torrez emphasize the importance of community engagement and responsible business practices. Building strong relationships and maintaining integrity are essential for long-term success in a sector characterized by rapid change.
The industry is also seeing a shift in representation, with more women entering leadership roles. Hwang’s luxury dispensary and Brandt’s low-dose cannabis products for women are examples of initiatives aimed at breaking stereotypes and inviting broader participation in the market.
As the Arizona cannabis industry moves forward, the influence of these leaders will be critical in shaping its trajectory, driving innovation, and creating a sustainable market that meets consumer needs while adhering to regulatory requirements.
English 
Spanish 
German 
Czech