Arizona has enacted a new law that restricts how cannabis businesses can advertise their products to prevent youth exposure. Signed by Governor Katie Hobbs, the law passed with a significant majority and is set to take effect on June 30, 2026.
Key provisions of the law include: – Ban on Youth-Targeted Advertising: The new regulations prohibit any advertising that could appeal to individuals under 21. This includes the use of images or characters associated with toys, cartoons, or animated figures, such as Santa Claus. – Restrictions on Product Naming: Cannabis products cannot use names or branding that resemble food or drink items marketed to children. – Advertising Locations: Cannabis advertising will be banned at public transportation venues, including airports and bus stops, as well as on billboards located within 1,000 feet of schools, childcare centers, public parks, and other places frequented by children. – Audience Metrics for Online Advertising: For online advertising to be permissible, at least 73.6% of the audience must be expected to be over 21, a figure based on U.S. census data regarding adult population demographics. This same threshold applies to any sponsorship of sporting events.
Representative Selina Bliss, a supporter of the legislation, emphasized the importance of protecting children from exposure to cannabis marketing. She cited her experiences as a nurse, highlighting concerns over accidental poisonings among children related to cannabis products.
During discussions on the bill, pediatrician Gary Kirkilas compared the restrictions to historical regulations on tobacco advertising that aimed to limit marketing tactics aimed at children. He presented evidence of problematic advertising, including billboards featuring Santa Claus in cannabis-themed promotions.
The law builds upon Arizona’s history with cannabis regulation, which began with the approval of medical marijuana in 2010 and expanded to recreational use for adults over 21 in 2020. As the cannabis market grows, lawmakers are taking steps to ensure that advertising practices do not jeopardize youth safety.
While the law does not take effect for several years, it provides businesses with time to adjust their marketing strategies. Lawmakers have acknowledged the need for a balance between allowing cannabis businesses to advertise while protecting the interests of minors.
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